A gag catalog that pokes fun at urban legends, unsolved mysteries, conspiracy theories, and the gift catalog institution itself. Woozle gets its name from the Woozle Effect, which is the frequent and misleading citation of nonfacts, such that they are taken as evidence and perpetuate urban myths. My aim was to generate loony, TV dinner/tin-foil hat nuttiness. In fact, when opened, the exterior of the catalog becomes a shiny foiled hat. I staged photographs, wrote copy, and made a wild, red string pinboard of newspaper clippings!