Steamers is a Gainesville staple that serves a disjointed but delicious array of Midwestern sandwiches and Indonesian vegetarian dishes. This digital and paper rebrand sought to capture Steamers’ dual personality: tempering the restaurant’s red-brick history with its curry-driven heat. The graphical elements are hand-inked and based on Asmat shields, while the menu proper was laser cut on wood and engineered as a Jacob’s Ladder, giving it a raw, urban masculinity.




Physical Menu